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专业服务与商业咨询行业

每家企业都在一定程度上依赖于专业的商业服务公司,这为公对公(B2B)市场研究提供了巨大的机会。

市场

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  • • 定价策略研究 - 不论大型企业或是规模较小的企业,都一直在对法律服务公司或其他专业服务企业的价格定位提出挑战或质疑。企业面临的核心挑战包括与客户沟通自身提供服务的价值,以及制定透明的新价格策略。
  • • 市场机会研究 - 近来,专业服务企业进行合并的例子越来越多。这些企业面临的挑战包括对市场潜在机会的评估以及对潜在收购目标的识别与甄选。
  • • 差异化策略 - 对专业服务行业的企业而言,进行差异化并获得竞争优势是至关重要的。市场细分研究及市场机会研究可以帮助企业制定差异化策略,有利于公司沟通自身提供服务的价值。价值定位和品牌定位研讨会有利于制定有效的差异化策略。

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案例分享:不同地域的定价策略

客户的商业问题

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我们的工作成果

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我们的客户

客户证言

365bet体育在线网投the results of the research were communicated in a clear manner that enabled us to pull out key themes and areas for future development.

Germains Technology Group

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