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B2B市场中的品牌塑造

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在B2B市场上,品牌塑造意味着什么?

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Business to business branding: Branding Ladder

B2B市场的品牌阶梯

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B2B市场上的品牌... 产品...
  • 客户会通过名字来要求
  • 是人们告诉他人这个产品时所使用的名称
  • 人们会首先想起品牌而非产品
  • 发展出超越产品本身的个性特点
  • 是人们会支付溢价而购买的——并且只为这个名字的产品而支付
  • 是在一系列产品中用于识别的手段
  • 是能够仅通过描述就迅速找到和订购的东西
  • 是能够在无损消费者忠诚度的情况下进行改变的一个标签
  • 是客户用来寻找的标签,但不真正受到重视

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为什么B2B市场上的品牌塑造对我们非常重要?

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品牌对工业化的购买决策有何影响?

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如何衡量工业化品牌的价值

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Understanding a university's brand values through psycho drawing

通过心理绘画理解一所大学的品牌价值

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如何通过品牌价值来找到企业的长期竞争优势?

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B2B Brand Bullseye

B2B Brand
靶心模型:如何把握公司品牌的精髓

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