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衡量品牌价值

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商誉(goodwill)的价值

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比较品牌的价值

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The Top 20 World Brands From The Interbrand/Business Week Rankings For 2009

Brand Rank 2009 Brand Name Brand Value ($ billion)
1 Coca-Cola 69
2 IBM 60
3 Microsoft 57
4 GE 48
5 Nokia 45
6 McDonald's 32
7 Google 32
8 Toyota 31
9 Intel 31
10 Disney 28
11 Hewlett-Packard 24
12 Mercedes-Benz 24
13 Gillette 23
14 Cisco 22
15 BMW 22
16 Louis Vuitton 21
17 Marlboro 19
18 Honda 18
19 Samsung 18
20 Apple 15

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品牌价值的资本化

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品牌应该资本化吗?

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