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品牌研究与咨询

在过去的十年间,品牌价值在中国受到了越来越多的重视。一部分原因是企业在竞争愈发激烈的市场中寻求差异化,另一部分原因是购买者的品牌意识日益加强。通常认为,在中国品牌寿命远远低于在西方国家的水平,突显了持续评估客户对品牌的感知及评价的重要性。

在中国的品牌研究

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品牌研究与咨询
 

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