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竞争对手研究

在中国的企业对企业(B2B)市场中,竞争是十分激烈、难以预测、充满变化并且碎片化的。大部分市场中存在着两种极端的竞争格局:一边是小型的当地企业埋头于价格战;另一边是规模较大、质量较高的当地企业在高利润业务领域与跨国公司竞争。我们能够帮助您描绘市场的全局,分析关键竞争对手的特点与战略。

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