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市场细分研究

对于中国市场的规模和复杂程度,了解细分市场非常有必要,每个细分市场能够描绘具有共同属性的个人和企业。识别不同的细分市场能够帮助市场营销者开发或改进产品、服务及市场沟通,来符合这些共同属性,确保提供的产品或服务满足市场需求。

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